Sam McAlister

Sam McAlister is a compelling and influential figure in modern journalism whose work has shaped some of the most talked-about media moments of recent years. Best known for securing the world-famous Prince Andrew interview for BBC Newsnight, she has become a recognisable and respected voice on negotiation, leadership and the power of communication. With a career defined by breaking barriers and revealing the truth behind major stories, Sam now captivates audiences worldwide as a motivational speaker, offering rare insight into high-stakes decision-making and media strategy.

Her path began in the legal world, where she trained as a criminal barrister and refined the negotiation expertise that would later become her professional signature. Representing clients in Magistrates, Crown Court and the Old Bailey, she gained a deep understanding of pressure, persuasion and the human stories that lie beneath conflict. Moving into journalism, she joined BBC Radio 4 as a reporter before progressing to BBC Newsnight, where she was soon promoted to Interviews Producer. Over more than a decade in elite broadcasting, she negotiated with leaders, celebrities and innovators, securing high-profile interviews with figures such as President Clinton, Elon Musk, Amy Schumer and Stormy Daniels.

Sam’s achievements have since extended beyond the newsroom. Her bestselling book, ‘Scoops’, was adapted into the hit Netflix film ‘Scoop’, where she served as Executive Director. The production reached number one in the UK and in multiple countries, amplifying her story to a global audience. Her work has also inspired a Channel 4 documentary, and she has appeared across major television programmes including This Morning, Good Morning Britain and Lorraine. Alongside this, she has written for leading publications and contributes her expertise as a Visiting Fellow at the London School of Economics. Her TEDx talk on the Prince Andrew interview became one of the most-watched in the world, cementing her influence as a commentator on negotiation and media culture.

As a female motivational speaker, Sam embodies resilience, authority and authenticity. She has navigated high-pressure environments traditionally dominated by men, emerging as a champion for women in the workplace and a figure who has genuinely shattered glass ceilings. Her talks blend gripping real-world stories with practical lessons on crisis communication, reputation, confidence and speaking truth to power. Audiences trust her because she has lived the realities she describes, overcoming challenges with tenacity and intellect. Inspiring, articulate and fearless, Sam McAlister offers a masterclass in how women can thrive, lead and influence in even the toughest professional arenas.