Lea Karam

Lea Karam is an award-winning behavioural scientist, speaker, and entrepreneur whose work is redefining the way global brands understand and influence human behaviour. As the Founder and CEO of Mindscope, the first behavioural science lab dedicated to exploring influence across technology, entertainment, culture, and commerce, Lea has become one of the most dynamic voices in the modern marketing and media landscape. Recognised by Campaign Media Week as one of its 30 Under 30 and described by Campaign Magazine as a “pioneer in behavioural science,” she is hired as a speaker for her ability to turn complex psychological insights into actionable strategies that inspire innovation and growth.

Lea’s career began in strategic planning at leading global agencies, including BBDO Worldwide and Publicis Groupe, where she honed her expertise in consumer psychology and creative communication. After earning an MSc in Strategic Marketing from Imperial College London, she joined Mediaplus’s behavioural consultancy, Behave, where she rose to the position of Consulting Director. Her work during this period helped major clients integrate behavioural science into business and marketing strategy, bridging the gap between creativity and evidence-based decision-making. This experience laid the foundation for her entrepreneurial vision: to make behavioural science accessible, practical, and transformative for organisations worldwide.

In 2025, Lea founded Mindscope, a trailblazing lab that brings behavioural thinking to the forefront of the influence economy. Her leadership has shaped partnerships with some of the world’s most recognisable brands and platforms, including BBC iPlayer, ITV, Canon, American Express, TikTok, Snapchat, and Google. Her groundbreaking approach has earned her a series of prestigious accolades, including Management Today’s 35 Women Under 35 (2023) and The Media Leader’s Future 100 (2024). She also serves as a Behavioural Advisor and Executive Member of The International Academy of Digital Arts & Sciences, further cementing her position as a global authority in her field.

Lea is hired as a speaker for her unique ability to connect science, creativity, and commerce. Her engaging talks explore how human behaviour drives decision-making in the digital age, offering audiences practical insights into influence, innovation, and leadership. With clarity, charisma, and curiosity, she inspires individuals and organisations alike to harness behavioural science as a catalyst for meaningful change and competitive advantage.