Judy Naake is widely known as the Director of St Tropez, a highly popular brand of fake tan. Sinking her life savings into the brand, Judy’s gamble proved worthwhile with celebrities such as Donna Air and Cat Deeley using her product and the business raking in over £17 million annually. Having since sold St Tropez to Lloyds Capital, Judy is now a shareholder in brands such as The Perfume Studio, Mellor & Russell and Teddy & Me along with sharing her story of business success as a female motivational speaker.
Highly established in the world of beauty, Judy has formerly worked for the likes of Australian Body Care, Darphin and Decleor. Having developed the St Tropez tan into the highly successful brand we know today, Judy has been awarded The Sunday Times Cool Brands Award and been appointed MBE by the Queen. She is also heavily involved in her son’s business, Airbase, providing her savvy business expertise to help her son’s company thrive.
Outside of St Tropez, Judy has featured numerable times on TV. She has been a member of the Mumpreneur series on This Morning and featured on How The Other Half Live and the Peter Jones Meets series. She has also unfortunately been diagnosed with cancer twice, and now avidly supports Maggie’s Nottingham– a cancer hospice and charity.
Now booked as a female motivational speaker, Judy is sought to share her inspirational tale of making St Tropez tan a success. Having devoted her savings to the brand, Judy has proven that with hard work and determination you can achieve success- with St Tropez now stocking a range of over 30 different products. Having overcome adversity, beating cancer twice, Judy is a true role model to other businesswomen and proves that women are equally capable of making a company as successful as a man. When looking for a female motivational speaker with an empowering message, Judy Naake is a fantastic choice.