Jess Hunt

Jess Hunt is a female entrepreneur, model, social media influencer and co-founder of the internationally recognised beauty brand REFY. Celebrated for transforming personal passion into commercial success, Jess has become one of the most influential young businesswomen in the beauty industry. Combining creativity, authenticity and entrepreneurial vision, she has built a powerful personal brand while helping reshape beauty standards through innovative products designed to simplify everyday routines. As a motivational speaker, Jess inspires audiences with her story of self-belief, business growth and female leadership in the digital age.

Jess first began sharing content online as a teenager, steadily growing an engaged audience through her honest and relatable approach. Her authenticity helped her establish a loyal community, and she eventually transitioned into a full-time career as a content creator. Today, she has amassed more than 1.6 million followers on Instagram alone. Alongside successful modelling campaigns and partnerships with major brands, Jess identified an opportunity within the beauty market after becoming frustrated with complicated makeup routines. Following a chance meeting with future business partner Jenna Meek, the pair developed a solution that would become REFY’s first product. Their launch exceeded expectations, rapidly selling out and paving the way for a global beauty and skincare business. REFY now offers more than 50 products and is stocked by leading retailers including Selfridges, Space NK, Brown Thomas and Sephora.

The success of REFY has earned significant industry recognition. The brand was honoured with the Most Inspiring Launch award at The Klicks and was later recognised among the UK’s fastest-growing private companies. REFY has also been named one of The Times’ Best Places to Work for consecutive years, highlighting its strong workplace culture and leadership. Jess’s individual achievements have been equally impressive, including being ranked ninth in the MOIVO Awards’ Top 50 Women Entrepreneurs in Europe, recognising her impact as one of the continent’s most influential female founders.

As a female motivational speaker, Jess delivers powerful lessons on entrepreneurship, confidence and resilience. Her journey demonstrates how women can turn personal challenges into successful business opportunities while remaining true to their values. Audiences connect with her honest discussion of building a company from scratch, navigating public scrutiny and leading within a highly competitive industry. Through her experiences as both a founder and influencer, Jess empowers women to embrace ambition, trust their instincts and pursue opportunities without waiting for permission. Her story is a compelling example of modern female leadership, proving that authenticity, determination and innovation can create lasting success on a global scale.