Cassandra Stavrou

Cassandra Stavrou is a highly regarded entrepreneur and motivational speaker, celebrated for her ability to inspire audiences with her journey from start-up founder to leader of an internationally recognised brand. She is often invited to speak at major industry events because of her rare combination of business acumen, resilience, and commitment to creating a positive impact. Her presentations are known for blending candid personal insight with practical strategies for growth, making her a sought-after figure for corporate conferences, entrepreneurial forums, and leadership summits.

Cassandra began her career in 2011 when she founded Proper Snacks, launching with PROPERCORN as her first product. Determined to reimagine healthy snacking, she built her company from the ground up, navigating the challenges of establishing a brand in a competitive market. Within just a few years, she had not only grown the business to national recognition but also positioned it as a leader in sustainable and socially responsible practices. Her early successes were acknowledged through numerous awards, including Management Today’s ’35 Women Under 35′ in 2015 and recognition in Forbes’ ’30 Under 30′ in 2017 for retail and e-commerce.

In the years that followed, Cassandra’s influence and achievements expanded significantly. Proper Snacks became the first-ever B Corp-certified snack company, reflecting her dedication to ethical and sustainable business. By 2019, the business had achieved over £100 million in sales and reached 20 international markets. That same year, she sold the brand and went on to found WARP Snacks. Her contributions to the sector led to her appointment to the UK Government’s Food & Drink Sector Council, and in 2020 she was awarded an MBE for services to the food industry. More recently, she has delivered standout presentations, including a keynote at the Source Home & Gift event in Birmingham in 2024 and a prominent speaking role during London Packaging Week in 2023.

Organisations choose Cassandra as a speaker because she offers more than just a success story—she provides a blueprint for determination, innovation, and purposeful leadership. Her talks leave audiences motivated to take bold action, think creatively, and pursue meaningful goals with conviction. Whether addressing start-ups, established businesses, or industry leaders, Cassandra brings authenticity, authority, and an inspiring vision for what is possible when passion meets persistence.