Barbara Cassani

Barbara Cassani is a dynamic and highly respected motivational speaker whose leadership journey has inspired audiences across the globe. Known for founding the successful budget airline Go Fly under British Airways and playing a pivotal role in London’s bid for the 2012 Summer Olympics, Barbara is frequently sought after to speak about innovation, leadership under pressure, and breaking barriers in traditionally male-dominated industries. Her speeches blend real-world experience with practical insights, making her a compelling voice on topics such as resilience, transformation, and effective team-building.

Barbara’s career began after completing degrees in International Relations at Mount Holyoke College and a Master’s from Princeton University’s Woodrow Wilson School. She initially worked as a management consultant at Coopers & Lybrand before joining the U.S. operation of British Airways, where she specialised in sales and marketing. In 1997, British Airways selected her to lead the launch of its own budget airline, Go Fly, with a modest £25 million budget. Under her guidance, the airline became profitable within two years. By 2001, she had led a successful management buyout and became chief executive until Go Fly was sold to EasyJet the following year.

Her trailblazing career continued when, in 2003, Barbara was appointed Chairman of London’s 2012 Olympic bid. She steered the project through its initial phase, assembling a talented team and gaining critical support from both the public and key stakeholders. Her leadership helped produce a compelling bid that earned London a place among the five finalist cities. Though she later stepped down from the Chairman role, she remained as Vice Chairman, overseeing technical aspects. Alongside this, she served as a non-executive director at Marks & Spencer and held leadership roles at Vueling Airlines and Jury’s Inn. Her contributions to business were recognised in 2002 when she was awarded the prestigious Veuve Clicquot Businesswoman of the Year title.

Barbara is frequently hired as a speaker because of her proven ability to lead complex projects, build high-performing teams, and navigate the highs and lows of business with clarity and determination. Audiences appreciate her authenticity, her breadth of experience, and her thoughtful, strategic approach to leadership. Her story not only inspires but equips professionals with the mindset and tools to lead with confidence.