Speaker Spotlight: Zoe Sugg – Bedroom Vlogger Turned Digital Powerhouse

Zoe Sugg

Zoe Sugg, known to millions as Zoella, began her journey to social media fame by sharing “haul” videos on YouTube from her childhood bedroom. Her warm personality, relatable charm and creative content quickly resonated with viewers, propelling her to internet stardom. One of the original beauty and lifestyle influencers, Zoe became a trailblazer in the digital space, amassing millions of followers across platforms, with viewers flocking to her channel to hear her speak on the latest fashion and beauty trends. Beyond YouTube, Zoe’s success includes bestselling novels and beauty lines, cementing her status as a modern media mogul and powerful figure in online creativity.

Zoe Sugg’s Key Career Achievements:

• 2021 – Co-Author of “The Magpie Society: Two for Joy”
• 2020 – Co-Author of “The Magpie Society: One for Sorrow”
• 2018 – Author of “Cordially Invited: A Seasonal Guide to Hosting Any Occasion & Making a Memory Out of Every Day”
• 2016 – Author of “Girl Online: Going Solo”
• 2016 – Launched Sugg Life with her brother, Joe Sugg
• 2015 – Author of “Girl Online: On Tour”
• 2015 – Contestant on Comic Relief’s The Great British Bake Off
• 2014 – Author of “Girl Online”
• 2014 – Launched Zoella Beauty
• 2014 – Became a Digital Ambassador for Mind
• 2009 – Launched the Zoella YouTube channel
• 2009 – Started the Zoella blog

Zoe Sugg’s Biography

Zoe Sugg’s star-studded career began as an apprentice interior designer. In 2009, she channelled her interests into her blog, titled Zoella. Encompassing fashion, beauty and lifestyle, Zoe’s blog amassed 1000 followers by the end of 2009. Given the success and popularity of her blog, Zoe made the transition to YouTube. Before long, Zoe had created an online empire, sharing regular videos of fashion and beauty hauls, along with vlogs that saw her speak about her daily life. Two years after establishing her blog, Zoe was awarded the Cosmopolitan Blog Award for the Best Established Beauty Blog – and from then on, her popularity has soared.

In 2014, Zoe ventured into the realms of business when she launched Zoella Beauty. Stocked in major retailers, like Boots and Superdrug, Zoe’s beauty range encompassed all manner of products, from hand cream and soap to lip balms and fragrance mists. Also in 2014, Zoe released her first book, titled Girl Online – a story following a 15-year-old whose blog goes viral. In 2016, Zoe also released a homeware line, selling items such as reed diffusers and candles. Zoe has since released two more Girl Online books, Girl Online: On Tour and Girl Online: Going Solo, a non-fiction book titled Cordially Invited and co-authored two books with Amy McCulloch, titled The Magpie Society: One for Sorrow and The Magpie Society: Two for Joy.

Throughout her career, Zoe has been no stranger to speaking publicly, particularly about her struggles with anxiety. She has starred on This Morning, speaking about social anxiety, and has also been a guest panellist on Loose Women. Zoe has often used her YouTube channel to speak about anxiety, such as her video “Dealing with Panic Attacks & Anxiety”. She has also raised awareness of the impact that social media can have on mental health, speaking openly on Digital Detox Day in her video “A Conversation With My Therapist”. She has also been featured in publications speaking on her anxiety, such as Glamour and Cosmopolitan.

Zoe’s Awards:

Zoe Sugg has been the recipient of countless awards, recognising the success of her digital empire. See a list of her impressive awards below:

• 2017 – Named a Top Influencer in Beauty by Forbes
• 2016 – Named on the Forbes 30 Under 30 list for Europe Retail & Ecommerce
• 2015 – Named Choice Web Star in Fashion & Beauty at the Teen Choice Awards
• 2015 – Named the Most Inspirational Woman of the Decade by Grazia
• 2015 – Named in the Debrett’s 500
• 2014 – Named one of The Telegraph’s 40 Best Beauty Bloggers & Queen of the Haul by British Vogue
• 2014 – Winner of the Teen Choice Award for Choice Web Star: Fashion/Beauty
• 2014 – Recipient of the Nickelodeon Kids’ Choice Award for UK Favourite Vlogger
• 2014 – Winner of the Best British Vlogger award at the Radio 1 Teen Awards
• 2013 – Winner of the Best British Vlogger award at the Radio 1 Teen Awards
• 2011 – Winner of the Cosmopolitan Blog Award for the Best Established Beauty Blog

Zoe is regularly sought after to be a celebrity ambassador for a variety of brands, including the likes of Marks and Spencer. She has also appeared at premieres, such as One Direction’s This Is Us premiere, and has also got her own wax model in Madame Tussauds. With such a prolific following on social media, currently standing at 10.5 million on YouTube and 9.1 million on Instagram, Zoe Sugg is widely regarded as a role model to millions of people across the globe.

Zoe as a Speaker, Influencer & Advocate:

Zoe’s influence stems from a genuine connection with her audience, and that quality sees her continue to be a popular choice as an influencer for brand campaigns, speaking on topics such as anxiety and advocating for mental health support. Having been elected as Mind’s first Digital Ambassador, Zoe seamlessly blends lifestyle content with meaningful causes and conversations. Previously, Zoe has taken to the stage at events such as Vidcon, speaking about her career as a YouTuber. Having appeared on shows such as This Morning, Zoe is a role model, speaking out for improved understanding of mental health issues in a relatable and candid manner.

If you are interested in having Zoe Sugg share her inspirational story of internet success or endorse your brand as an influencer, contact The Female Motivational Speakers Agency to discuss options!

Call 0203 9158 282 or complete our online contact form to enquire about Zoe Sugg or any of the other female motivational speakers on The Female Motivational Speakers Agency roster today!