Rebecca Adams

Rebecca Adams is a respected British sports broadcaster and female motivational keynote speaker, best known for her work with BBC Sport, BBC News Channel, BBC World Service and talkSPORT. Rebecca has built her reputation in some of the most demanding live environments in global sport, delivering composed, authoritative coverage to audiences in the UK and worldwide. As one of the prominent female voices operating across multi-sport and international tennis, she represents a new generation of women redefining visibility and leadership within sports media.

Rebecca’s career spans studio presentation, live reporting and world feed commentary at the highest level. She has covered four Olympic Games, alongside the Asian Games and World Games, providing commentary and continuity presentation for global audiences. Her work as a Commentator for the WTA and International Tennis Federation sees her covering elite tournaments year-round, combining tactical insight with clear, engaging storytelling. Rebecca has also reported for flagship programmes including BBC Final Score and presented on national and international radio, demonstrating versatility across television and audio formats.

Earlier in her career, Rebecca worked across ITV Sport, ATP Media and international host broadcasters, steadily progressing from production roles into on-screen leadership. A Modern Languages graduate of Durham University, she operates confidently in international settings, covering events across Europe, Asia and South America. Her experience includes interviewing world-class athletes in mixed zones, reporting from Olympic football venues and anchoring coverage of opening and closing ceremonies watched by millions. Rebecca’s perspective on women working in sport media has gained national attention, positioning her as a credible advocate for progress and representation.

As a female motivational keynote speaker, Rebecca draws directly from her experience of performing under scrutiny, adapting instantly when live broadcasts shift direction. She speaks on confidence, resilience and clear communication, particularly for women building careers in competitive industries. Rebecca connects lessons from elite sport to business performance, showing how preparation, teamwork and composure drive results. From reporting live during a medal ceremony to moderating corporate conferences, she demonstrates how to lead with clarity and conviction when the pressure is real.